34labs

The personal lab of Toni Prada.

Since 2010, turning new technical possibilities into things that feel obvious in hindsight.

Right now, exploring what AI makes possible.

Now ● on air

In the lab (stealth mode) ● brewing

Real estate intelligence

How can small buyers and renters overcome the information asymmetry built into the real estate market?

TBA

Parenting & kids potential

How can parents maximize their positive impact on their kids’ development?

TBA

Archive

A selection of projects, leaving out the many smaller experiments along the way.

MoebiusMusic

Retired 2021

multimedia web

A music experience and hub for everything Moebius: its parties, original content, courses, media channels and radio stations.

The MoebiusMusic website: a dark hero with the Moebius logo over event imagery.

LocaFM

Retired 2018

official app · 20+ channels · live & on demand

The Android app for LocaFM, Spain's leading electronic music radio: dance, house, techno and trance, live and on demand. Built and run by 34labs until it was handed over to the station in 2018.

Research — reputation in the sharing economy

Published 2013

master's thesis, 2013 · UPM · Applied Sciences

What can your digital footprint reveal about your trustworthiness?

Crawling public social data to explore whether a person’s digital footprint can predict reputation in the sharing economy. Using Twitter signals to estimate a Wallapop seller’s reputation from their public profile alone.