34labs

The personal lab of Toni Prada.

Since 2010, a personal space to explore emerging technologies with complete freedom and independence. Building complete experiences that, once made, seem like they should have always existed.

Right now, exploring what AI makes possible.

Now ● on air

Asombrarse.com Beta

since 2026 · Madrid, first city

Parents worry endlessly about their kids’ development and spend heavily on schools and extracurriculars. Yet when it comes to the time they spend together, the default is often the same park, the same plans, the same routine.

asombrarse.com explores how parents can take a more active role in that development by making better use of the incredible cultural offer for kids in big cities. It builds a hyper-local understanding of what’s happening nearby and surfaces the plans worth making: experiences that surprise, inspire and help kids grow. Hence the name, asombrarse.

Still an MVP, but already being used by parents. The next exploration is how AI can turn a simple, useful list of things to do into something much more valuable: a companion that gets to know your family and helps you make better choices for your kids’ development.

asombrarse.com: 165 planes para niños de 2 años en Madrid — cards of storytelling and music sessions with age, price and neighborhood tags.

Radios de España

since 2010 · 3M+ downloads · 4.6★ on Google Play

The first radio app for Spain on Android: the one that opened the market. A minimalistic player, deliberately simple, so listeners of all ages can find their station in seconds. A reference in the Spanish market for fifteen years.

Radios de España Play Store screenshot: 'todas las emisoras ¡y gratis!' over the app's station list — Cadena 100, Cope, Dial, SER.

In the lab (stealth mode) ● brewing

Real estate intelligence

How can small buyers and renters overcome the information asymmetry built into the real estate market?

TBA

Archive

A selection of projects, leaving out the many smaller experiments along the way.

MoebiusMusic

Retired 2021

multimedia web

A music experience and hub for everything Moebius: its parties, original content, courses, media channels and radio stations.

The MoebiusMusic website: a dark hero with the Moebius logo over event imagery.

LocaFM

Retired 2018

official app · 20+ channels · live & on demand

The Android app for LocaFM, Spain's leading electronic music radio: dance, house, techno and trance, live and on demand. Built and run by 34labs until it was handed over to the station in 2018.

Research — reputation in the sharing economy

Published 2013

master's thesis, 2013 · UPM · Applied Sciences

What can your digital footprint reveal about your trustworthiness?

Crawling public social data to explore whether a person’s digital footprint can predict reputation in the sharing economy. Using Twitter signals to estimate a Wallapop seller’s reputation from their public profile alone.